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BEAUTY + FASHION

 

 

BOYFRIEND HAND & BODY CRÈME

 

PACKAGE DESIGN

 

Boyfriend is the lifestyle and fragrance company founded by actress Kate Walsh (Grey's Anatomy) in 2010. SMB STYLE was tapped to develop the packaging for the launch of a new hand and body creme, the latest addition to the Boyfriend family of products.  Our design goal was to take the existing Boyfriend branding and apply it to a different genre of packaging in a way that felt organic and fresh. The project parameters required precision and detailed attention to the regulatory back copy. The final design checked all the boxes stylistically and legally.

 

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