BEAUTY + FASHION
BOYFRIEND HAND & BODY CRÈME
Boyfriend is the lifestyle and fragrance company founded by actress Kate Walsh (Grey's Anatomy) in 2010. SMB STYLE was tapped to develop the packaging for the launch of a new hand and body creme, the latest addition to the Boyfriend family of products. Our design goal was to take the existing Boyfriend branding and apply it to a different genre of packaging in a way that felt organic and fresh. The project parameters required precision and detailed attention to the regulatory back copy. The final design checked all the boxes stylistically and legally.