BEAUTY + FASHION
BRAND DESIGN + PACKAGE DESIGN
SMB STYLE developed the branding for the launch of Sadick Dermatology’s Park Avenue Prescription, an exclusive skin care line sold at over 200 Sephora stores nationwide. Our mission was to create the logo, packaging, advertising and displays that would make the product pop in-store. The branding also had to speak to an upscale client—someone for whom the name “Park Avenue” would resonate. We delivered a sleek, clean design that successfully communicated the brand’s essence.