BRAND DESIGN + PACKAGE DESIGN
Sinomax approached SMB STYLE to redesign their Zeopedic by Sinomax bedding line in conjunction
with a nationwide product launch in Big Lots stores. The Zeopedic line includes pillows, mattresses and mattress toppers. The goal was to create a
completely fresh, modern look for an existing brand which would then be immediately launched in
a nationwide rollout.
The foam bedding industry has exploded in recent years—it was important that the packaging stand out while conveying all the product information in a clear and engaging way. It was imperative to create overall branding that would pop in-store and attract targeted consumers. After tackling the overall design strategy and package design, we conceived and executed the product photo shoots to complement the branding.