ABOUT US

We believe in the power of brands and we believe in the value of style and the magic that happens when they combine to create a solid and memorable brand image. We are SMB STYLE, an award-winning boutique design firm with a passion for beauty, wellness and lifestyle brands.

 

At SMB STYLE our concept of “style” embraces the beliefs behind the brand, as well as the design. Our strategic approach helps you tell your brand’s story in a distinctive, thoughtful way. Our dedicated team can manage your design, copywriting and packaging needs in-house. We focus on meeting our clients’ objectives, and we strive to create design solutions that deliver results.

ABOUT SABRINA BLACK

Founder/Creative Director

 

Designer Sabrina Black has over twenty-five years’ experience in the beauty and personal care industry. With a focus on package design, she established her own award-winning design firm, SMB STYLE, in 2005. Prior to that, she was the global senior design manager for all personal care products at Colgate-Palmolive, developing and implementing packaging and branding concepts worldwide. Before joining Colgate, Sabrina was the cosmetics design manager for Max Factor and held design positions with Orlane Paris and Clairol. She is a graduate of Carnegie Mellon University.

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