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GALO SHOES + PAS de ROUGE

 

BRAND DESIGN + WEB DESIGN

 

SMB STYLE created a digital design program for a partnership between two reputable footwear companies: New York’s Galo Shoes and iconic Italian footwear company, Pas de Rouge. The project encompassed: website design, advertising, targeted e-blasts, and art direction. Galo was an established New York boutique brand with two retail stores. Pas de Rouge was founded over fifty years ago outside Venice. After implementing SMB’s digital program, Galo's online sales actually exceeded brick-and-mortar sales, proof that great design boosts the bottom line.