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HERSHEY BLISS + UCF

 

PROMOTION DESIGN

 

United Church Funds needed a promotional piece celebrating their partnership with Hershey in a social responsibility initiative. SMB was asked to create a design that could marry the two brands (UCF and Hershey) in a harmonious way while getting across the message of their collaboration in a clear, concise way. The result was a square card, echoing the shape of Hershey’s Bliss chocolate squares, with a teaser on the front and an explanation of the project on the back—functional design at its best.