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THE LODGE at DOONBEG GOLF CLUB

 

BRAND + PACKAGE DESIGN

+ RETAIL SERVICES

 

The Lodge at Doonbeg, a five-star golf resort on the southwest coast of Ireland, hired SMB STYLE to create the package design for their custom amenities line. We also developed the plan for their gift retail shop, including visual merchandising strategy. In addition, this extensive project included creating an overall corporate identity for the hotel’s White

Horses Spa.