CONSUMER PRODUCTS

ZEOPEDIC PRODUCTS

BRAND DESIGN + PACKAGE DESIGN

Sinomax approached SMB STYLE to redesign their Zeopedic by Sinomax bedding line in conjunction

with a nationwide product launch in Big Lots stores. The Zeopedic line includes pillows, mattresses and mattress toppers. The goal was to create a

completely fresh, modern look for an existing brand which would then be immediately launched in

a nationwide rollout.

The foam bedding industry has exploded in recent years—it was important that the packaging stand out while conveying all the product information in a clear and engaging way. It was imperative to create overall branding that would pop in-store and attract targeted consumers. After tackling the overall design strategy and package design, we conceived and executed the product photo shoots to complement the branding.